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Sycultour

Agenda for a Sustainable and Competitive European Tourism

The instrument does not define cultural value or heritage. It refers to culture on the following levels: (1) culture as a component of sustainability, in addition to environmental, economic and social sustainability, (2) cultural distinctiveness as an element of attractiveness of destinations and their competitive advantages, (3) sustainable conservation and management of cultural resources to achieve cultural protection, in addition to economic prosperity, social equity and cohesion and environmental protection.

Definition of cultural value in the instrument

The instrument does not define cultural value or heritage. It refers to culture on the following levels: (1) culture as a component of sustainability, in addition to environmental, economic and social sustainability, (2) cultural distinctiveness as an element of attractiveness of destinations and their competitive advantages, (3) sustainable conservation and management of cultural resources to achieve cultural protection, in addition to economic prosperity, social equity and cohesion and environmental protection.

Responsible

All tourism stakeholders: the different levels of government – local authorities, destination management organisations, regions, businesses, tourists, Member States, European Commission, and all other bodies that can stimulate, support and influence tourism. Focus is placed on joint action at the destination level but within the context of supportive national and European policies and actions.

Strengths

Seeing the instrument does not directly refers to cultural value, its value lies in correlation between culture, sustainability and competitiveness. So as to achieve sustainable development cultural protection is highlighted.

Weaknesses

The Instrument refers to cultural value only indirectly, mostly in relation to culture as a component of sustainable tourism. It serves only as a recommendation to numerous stakeholders and does not place much stress on cultural heritage.


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