Dida Hornjakov salaš
Salaš farm and accompanying objects were built in this form in 1901 and represent the example of a typical rural household from the area of Pannonian plain from the late 19th and early 20th century. Aranka Hornjak Mijić renovated this family-owned salaš that was opened for tourists in 2009. Dida Hornjakov salaš farm consists of the originally preserved room furnished typically for Bunjevci population, atelier of old and artistic crafts (of selling character), workshops (glass painting, fabric painting, making souvenirs of straw and cornstalks), restaurant that seats 100 people, rooms (1/1, 1/2, 1/3).
Preservation and presentation of traditional rural architecture (salaš) and cultural heritage of the area and traditional way of living (meaning traditional nutrition and food preparation, customs, room arrangement, agricultural production, crafts…) of Bunjevci population and other nations that inhabited salaš farms and settlements as well as the promotion of the healthy way of living far away from city noise.
Aranka Hornjak Mijić, the owner of Dida Hornjak salaš benefit from individual or group visitors of salaš. Daily visit of salaš, including tradional meals, are organized for tourists as well as for the ambassadors, attaches, consuls, and other representatives of different embassies and international organisations. Also, the possibility of longer stay is offered to visitors. The owner, also, benefit from educational workshops organized at salaš for children from primary schools from Vojvodina region.
National Tourism Organisation of Serbia and Tourism Organisation of Vojvodina promote traditional cultural values of Bunjevci population and other tourism values of the municipality of Sombor and of Vojvodina in general.
Municipality of Sombor and Tourism Organisation of Sombor benefit from visitors, who visit this salaš as well as town of Sombor, and generate new income for local community buying local products and souvenirs at salaš or in Sombor. Municipality benefit also from creation of new jobs, as the owner of salaš use local workforce, mostly women, for maintaining, cleaning salaš and preparing traditional meals for visitors.
Local travel agencies benefit directly from the organized tours to this salaš.
WHY is the best practice considered as good
Dida Hornjakov salaš is an example of rural construction in the area of the Pannonian Basin from the 19th and early 20 century. Salaš is an example of good practice, because it is one of the few farms (salaš) in Vojvodina, which has managed to preserve the tradition and authenticity, and at the same time has managed to be one of the leaders of rural tourism in Vojvodina.
Visit to ethno exhibition on salaš, ride in a horse-drawn carriage, looking and feeding of domestic animals and refreshment prepared in a traditional way, as well as the organisation of workshops for tourists – making souvenirs of straw and cornstalks contribute to the achievement of the set goals, primarily to the preservation of salaš architecture and way of living at salaš.
WHAT are the measurable results
Number of tourists who stay on this salaš farm registered by the owners and Tourism Organisation of Sombor.
New opportunities created on the local level
Strengthening of multiculturalism and multiethnicity (our pilot area of Sombor and Apatin municipalities is multiethnic area, with more than 20 different ethnic groups, and with a number of farms – salaš, which are trying to preserve the tradition and customs of different ethnic groups living in the area; tourists who visit salaš in organized tours as well as individually, also visit other cultural values - attractions in Sombor, for example, churches or events, that represent cultural heritage of different ethnic groups in the area), artistic crafts, new jobs created and development of tourism.
It is important to be involved as much as salaš owners, craft producers and artists, and local governments in order to create positive economic and socio-cultural effects in the settlement of Gradina, as well as in the wider region of Sombor and Vojvodina.
Financial resources required for the implementation of the best practice are divided into two categories:
- Financial resources necessary for maintaining of Dida Hornjak salaš (everyday maintaining)
- financial resources needed for promotion (create brochures in Serbian, Hungarian and English which should be distributed at tourism fairs in country and abroad in cooperation with Tourism organization of Sombor and Tourism organization of Vojvodina).
The owner of salaš renovate and adapted salaš for tourism purposes from its own financial resources as well as from sources that were provided from national and provincial institutions in the form of credit.
Possibility of tansferring the best practice
The richness of cultures, customs, gastronomy, folklore and crafts with warmth, kindness and openness of the local people from different ethnic groups living in the region are the basis for creating a unique tourism product. Multiculturalism, as a main motive for the creation of tourism offer, can be a powerful reason for the tourists arrivals and income generation in villages, which are mainly in disadvantaged areas and where tourism is not sufficiently developed.
Dida Hornjakov salaš represent the traditional rural architecture of the area and traditional way of living of Bunjevci population and other ethnic groups that inhabited salaš in this area.
If the region is not multiethnic, the best practice could be transferred regarding preservation of traditional rural architecture and presentation of traditional way of living (gastronomy, customs, old crafts…) in particular rural areas.