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Sycultour

Valley of Arts

The Valley of Arts is the most extensive pan cultural festival in Hungary.

Brief description

The Valley of Arts is the most extensive pan cultural festival in Hungary and has been organised in the past 20 consecutive years. This program started at 1989 in the picturesque valley above the lake Balaton, the valley of Eger creek. The 'valley' of the seven villages has become a legend since 1989, and the series of events named the 'Valley of Arts' has turned into the most visited general arts festivals in the Carpathian Basin. Historic church music, organ, jazz, and rock concerts, photo and fine art exhibitions, contemporary films, theatre performances, literary afternoons, dance and movement theatre, folk music programmes, a competition of films made on mobile phones, programmes concerning ecological issues, an architecture heritage conference and a Renaissance children's workshop are among the bountiful offerings of the festival.

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Objectives

The Valley of Arts is a cultural and arts festival. The main objective of the event is to support the arts and the cultural values. The other purpose of the festival is to have more tourists in the Valley-villages by stimulating the cultural life. Of course the profit-making for the local stakeholders is  an important factor. Additionally the villages are cooperating in the whole year concerning rural development issues. By doing so, they are utilizing the advantage the joint cultural and touristic resources developed for the festival.

Benefits

Performers, exhibitors: benefit from the festival is the exhibit opportunity
Promoters: they become known by their support
Local stakeholders (Restaurant owners and residents): during the Festival a lot of tourists come to the villages. The main advantage for the restaurant owners is an increased number of guests. The most of the residents offer accommodation in their houses for the tourists as well. The residents allow representation in their own life. The visitors can view the product of the rural life.
Tourist: for the tourists offers the Valley of Arts a lot of opportunities. The cultural programs, the exhibitions and the other programs offer a cultural experience and learning potential.

WHY is the best practice considered as good

The Valley of Arts offers lots of good opportunities to the stakeholders. The Festival stimulates the cultural and business life in the villages. During the event several sources of revenue are generated from the settlements and new jobs are created as well. Additionally it gives the opportunity for joint actions in the involved villages all year around.

WHAT are the measurable results

Despite the financial problems, the event will be more and more popular and better known. The number of participants increase significantly (12.000 visitors in 2011). After the Valley of Arts visitors can fill a statistic survey regarding the event.  The opinion of participants is very important to the organizers. The survey consists of 13 questions and it measures the satisfaction of the participants. The results are used in organizing the next meeting.

New opportunities created on the local level

- Protection of the cultural values
- Presentation of the cultural values
- Source of income to the villages
- Introduction opportunity (villages, performers)
- The growth of tourism potential
- Creation of new jobs in the villages
- Learning opportunities
- Rural development opportunity

Financial resources

The budget of the Valley of Arts was 90 million forint (333.330 EUR) in 2011. Last year this amount was 190 million forints (703.703 EUR). In the recent years there were a lot of financial problems and in 2009 the event wasn’t held. The reason of this situation was that the organizers got less and less state support. Sponsors provide substantial financial support as well.
Organising the Valley of Arts needs many kind of costs: marketing costs, promotion costs, rental cost, the fee of the performers, etc.
The budget is structured as follows (approximately):
80% of the budget: technical, insurance and transport costs, the fee of the performers, promotion and marketing costs.
10% of the budget: the costs of the organization
10% of the budget: communication costs, post costs
The regular and singular costs are shared amongst the promoters and the organizers.

Possibility of tansferring the best practice

Organizing of the Valley of Arts is a complex process. The event takes place on several sites at once and needs a lot of financial and human resource as well. Despite the difficulties, it is a very interesting and useful initiative. With a well-organized work and relevant financial background the best practice can be transferred.  The help and support of the most important local stakeholders is necesarry.
The most important transferable element is not the Festival on its own, but the approach of cooperation and the methods for rural economic and touristic development. So the methods and ways of the utilization of individually less valuable cultural resources in its widest sense might be a good opportunity to adapt.
The steps what you need to do to transfer the best practice:
- Find an idea
- Define what you want to achieve
- Decide the details (costs,preformers,organizers,etc.)
- Start the realization


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