Bezdan Silk Damask Weaving factory is like a museum for weaving and presenting a unique tourist motive in Europe. The production process is performed on 18 weaving looms and 2 spool weaving machines which became protected cultural assets in 2005. According to the resolution of the Ministry of Economy of the Republic of Serbia, the products of the weaving factory belong to artistic old crafts due to which they have the labels “old crafts product” and stylised label of an open hand.
Museum area consists of two premises, the one where production is performed and the office serving both as exhibition and sales area.
Weaving craft, i.e. the craft of artistic weaving originated in the Czech Republic and Hungary, where from it was taken to the area of Vojvodina at the end of the 19th century both with the machinery, i.e. looms. Such preserved type of manufacture is unique for both Serbia and Europe. Production is performed by hand on Jacquard’s punched card controlled loom that dates back to 1871, on 18 wooden looms, operated by 23 weavers who produce approximately 1,000 m2 of textile a month.
The objective is to preserve, present and promote the weaving tradition of damask in the weaving factory founded in 1871.
Tourist organisation of Vojvodina promotes old traditional and artistic crafts and other tourist values in the municipality of Sombor and in Vojvodina.
Tourist organisation of Sombor may enhance artists and craftsmen from the municipality region, who may organise educational workshops, at which tourist may be introduced to traditional artistic features of weaving damask.
Novitet-Dunav Ltd. benefit from selling its products to catering service clients and from selling souvenirs/products to visitors.
WHY is the best practice considered as good
This activity fits perfectly with local culture and business activity.
By existence and maintenance of the museum, this old craft will be a long time preserved from oblivion, and is presented to tourists and locals.
The creation of new job posts, especially for women from this area.
- The weaving factory was included in European textile route and thematic tourist routes in Euro region Danube - Kris - Mures – Tisza.
- According to the written decision no. 1030/10G-01/2010/3 Intellectual Property Office of the Republic of Serbia registered the sign “Bezdanski damast” as geographical origin for napkins, border cloths and cloths, pillow cases, linen, and other products manufactured from hand-woven silk damask.
- The products of the weaving factory have the labels “old crafts product” and stylised label of an open hand.
- The use of sign “The best of Vojvodina”
- Visiting a weaving factory/museum and learning about old craft.
WHAT are the measurable results
The number of tourist visiting Weaving Museum per year is about 1,000 (no records).
The number of sold souvenirs and products.
New opportunities created on the local level
Participation of the locals in receiving organised groups (rural tourism, nautical tourism, domestic products making and selling)
Financial resource required for implementation of good practice is the cost of adaptation of the exhibition area, where the damask textile product will be sold. The building of 200 m2 which is owned by the weaving factory should be adapted into a visiting centre. Two looms would be the part of the exhibition and sales centre. One person should be hired for presentations. At present the weavers from the factory do the presentations. The cost of 5 million dinars is needed to fully equip the visiting centre.
Promotional package created for visitors includes printed catalogue, multimedia presentation on CD and the sample of textile, as well as presentations on the spot. The programme of one hour visit to damask weaving factory consists of historical background story of the craft and authentic looms, sightseeing the technology of hand weaving on Jacquard’s punched card controlled loom, distribution of promotional material, sightseeing of products, purchase of souvenirs. There is no fee for visits to the weaving factory.
Provincial Secretariat for Economy approved subsidy for the weaving factory of damask in the amount of two million dinars intended for enlarging the programme of weaving.
Possibility of tansferring the best practice
The protection and promotion of old crafts, as well as creation of holiday packages which includes visiting of museums or areas that present one or more old crafts, can easily be transferred in other destinations .
In this case, promotion is focused on old type of manufacturing damask, with the thickest weaving, which cannot be achieved on modern looms.
There is no economic aid from the government, although, Weaving Museum is the cultural value under the protection of the state.
It is important to cooperate with local government, in order to achieve economic, social and cultural effects in the settlement and on the wider territory.