The SY_CULTour final publication
The main goal of this publication is to present the ways of cultural value management that involves the local community and invites new development impulses, while contributing to the preservation of their culture and their empowerment. This publication puts emphasis on the “bottom-up” approach, in which the local stakeholders are the main initiators, the contractors, as well as the end-users of the entire process of creating new or additional tourist products derived from their own culture.
For this reason, the introductory part includes a short chapter on the meaning of participative planning, including tips and useful advice. The main part of the publication reveals the methodology entitled “Guidelines for the Management of Cultural Values in Rural Areas”, presented in second chapter. The guidelines try to illustrate in a practical and concrete manner the steps that a local community must take to start discovering, conserving, and especially using their own cultural values for developmental purposes. These are written in the form of instructions in a simple and user-friendly way. The guidelines are equipped with examples, tools, and other advice, making them suitable for anyone: any individual, institution, or private enterprisewishing so boost additional development by using cultura values as an aid. The third chapter describes the stories and experiences of the project partners in the SY_CULTour project, who underwent the process of testing and meeting the Guidelines for the Management of Cultural Values in Rural Areas. These descriptions can serve as an example, a case of good practice, or as motivation for anyone else contemplating similar activities.
Lastly, the final thoughts are presented, focusing on the future of European rural areas. The 17 participating partners from six countries are also introduced, as they managed to develop and test the methodology of cultural value management with the help of co-financing by the European Regional Development Fund (ERDF) in the framework of the South East Europe Transnational Cooperation Programme.