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Sycultour

Project facts

SY_CULTour - Synergy of culture and tourism: utilization of cultural potentials in less favoured rural regions. Project duration: March 2011 - February 2014

The aim of the project SY_CULTour is to improve the management of cultural values in rural areas in order to increase their economic and social development. SY_CULTour will develop and promote a common methodology for management of cultural values in rural areas based on a participatory approach to stakeholders. The methodology will help to create new non-massive rural cultural tourism destinations and consequently generate new income and jobs in tourism. It will be applied and tested in pilot areas where cross-sectoral networks will be established comprising of local and regional public bodies and tourism providers. Project is co-financed under the South East Europe Transnational Cooperation Programme.

The following work packages are included in the project:
WP0: Preparation activities 
WP1: Transnational project and financial management 
WP2: Communication activities 
WP3: Preparation of a common methodology for management of cultural values in rural areas
WP4: Application of the common methodology in pilot areas
WP5: Establishment of a virtual chamber for transnational networking
WP6: Policy implementation

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PILOT AREAS

The common methodology for management of cultural values in rural areas for the tourist development will be applied in various pilot areas in several countries. Pilot areas included in the SY_CULTour project are described here.

CULTURAL VALUES, GOOD PRACTICES

Cultural values are several different things which significantly influence and co-create the identity of particular areas. It can be priceless old knowledge related to plant production, hunting, forestry, food preparation ...  to forgotten but important old buildings, technical knowledge, craft products, etc… Many unique cultural values are not recognised as a development factor and consequently not properly managed. One of the main aims of the SY_CULTour is to provide a database of cultural values which have developmental potential on pilot areas. It is available here.
The best examples that cultural values in a certain rural territory are being utilized to promote sustainable development and especially to create new opportunities in the cultural tourism sector will be described within the collection of good practices. Good Practice Database will serve as a permanent exchange programme available at the internet platform. Good practices in the database will be presented in an interactive manner to improve the attractiveness of cultural tourism destinations. The Good practice database is available here.

VIRTUAL CHAMBER

Virtual chamber for transnational networking of rural areas will be a consulting body for tourism developers and will function through the internet platform. It will enable rural areas the exchange of experience and good practices in managing cultural values in practice and to connect with other rural areas in South East Europe. The chamber will coordinate transnational networking activities to build a network between rural areas within SEE and Europe Such transnational activities will set preconditions for the development of a proposal for the European Label for Sustainable Cultural Tourism Destinations fostered by the European Cultural Tourism Network which wants to base the level on the application of a
practical destination management process.

COMMON METHODOLOGY

The common methodology, which will be developed by integrating different institutional frameworks will serve for management of cultural values in rural areas. Its main role is to help (1) identify cultural values as a development factor in less favoured rural areas, (2) identify stakeholders who manage these cultural values and (3) include cultural values in action plans. It will be applied and tested in pilot areas where cross-sectoral networks will be established comprising of local and regional public bodies and tourism providers. The application of this methodology will contribute to creating new non-massive rural cultural tourism destinations and consequently generate new income and jobs in tourism.
The common methodology will be stimulated to transfer to other rural areas in South Eastern Europe, where less favoured rural areas still mostly rely on traditional economic activities as the main source of income and jobs.

IMPROVEMENT OF POLICY DOCUMENTS

In order to improve policies for better management of cultural values the common methodology will be disseminated to policy makers in a form of recommendations for concrete local, regional and national policy documents to ensure economic stability of cultural values preservation, especially through income from tourism sector.

Contact details
Project manager: Dr. David Bole, e-mail:
david.bole[at]zrc-sazu.si
Technical project manager: Lina Pavletič, e-mail: lina.pavletic[at]alianta.si
Communication project manager: Petra Rus, e-mail: petra.rus[at]zrc-sazu.si

ZRC SAZU
CTRIA HCC RoT Občina Jesenice CMS PAT PRA UNSPMF Chamber of Economy of Vojvodina